Marketing Policy

Summary and Aims of our policy.

To create a single, almost zero cost, marketing platform, that eliminates most of the expense of marketing that nearly all companies have, and to redirect these resources into industries that create things of greater value for humans. (Please note we do not wish to criticise the marketing profession, we respect the work of everyone in it. See our Value Adding Work Policy for an explanation of waste and value).

Current unresolved issues.

Marketing a product does not improve the product or the service it is delivered with. It brings no benefit to the customer, but yet it adds considerable cost to the product, and distracts businesses away from improving what they sell to their clients. Marketing is therefore a waste of resources, and something that can and should be avoided. It is possible to deliver all products to all clients with almost no marketing, there are many businesses who operate largely in this way, usually by word of mouth, and I note that my own manufacturing business effectively operated in this way. We have a simple policy to achieve this for all businesses and customers, saving everyone time, stress, and considerable amounts of money.

The extent of marketing is huge, it includes all activity that businesses carryout to try and encourage customers to buy their product, activities such as all forms of advertising, email marketing, sponsorship, special deals, sales, club cards, PR, publicity events and stunts, trade shows, national and social media, cold calling, telesales, etc.

There are other issues with the marketing profession, the first being that is it is entirely manipulative, there is no marketing in the world that gives a true representation of the product being sold, marketing will always point out the strengths or claimed strengths of a product, but never it's weaknesses. In this sense it does not present a fair and balanced representation of the product, so that the client knows exactly what they are getting. Again we do not wish to criticise the marketing industry, but subconsciously it will also at times manipulate clients into buying their product through psychology and playing on their fear and insecurities. The makeup and fashion industries quite often do this, when people are encouraged to buy products in order to make them feel better about themselves, another example is the buying of a new car to gain status and advertise wealth. This type of marketing, and product buying, does not address the underlying issues of why people are feeling fearful, and insecure; to address these issues, everyone needs a deeper understanding of their psychology and how to resolve it, something we will extensively teach throughout all education.

Yet another issues is that large companies with large marketing budgets, can use these budgets to achieve sales of poor quality products, they can also dominate and monopolise the market. Indeed if they have enough money, they can manipulate the entire market, and push smaller companies out, who might even have a better product and service. None of all the issues mentioned are in the interests of the customer, and the marketing profession does not serve them in a fully functional way.

A summary then of the main issues we wish to resolve is as follows:

The waste of marketing in terms of time, money, resources and stress.
The distraction of marketing away from value adding work.
Biased description and marketing of products.
Manipulative marketing playing on clients weaknesses.
Larger companies maintaining sales of poor quality products.
Larger companies dominating, monopolising, and manipulating the market.
Larger companies bullying smaller companies out of the market.
Over selling and buying of products that clients do not ultimately need, and will not ultimately be of benefit to them.
The general encouraging of excessive consumerism throughout all of society.

Our Policy - How it resolves the issues and achieves the aims.

We understand that many dedicated people in the marketing industry work to bring valuable leads to businesses so that they can sell their products, however a deep understanding of business and the economy will reveal some truths that will be difficult to hear by those in the industry. We do not wish to cause offence to those people, but rather our goal is to improve the economy for everyone's benefit and wellbeing.

Our policy is as follows:

Gradual phasing out of paid marketing.
The creation of a single online marketing platform, which is almost entirely free for all businesses and customers.
The regulation of products, and their description, see our Manufacturing Policy.
Education in all relevant areas of human psychology, such as how to connect with your heart and be fulfilled, how our insecurities leave us open to manipulation, consumerism, and spending addiction, etc.
Education in all relevant areas such as the economy, business, value adding work, and waste.

Explanation:

Please note: We do not wish to alarm people in the marketing industry, rather we wish to bring a steady change for the better over an manageable timescale, so that ultimately everyone benefits from our policy, see our Restructuring Labour Policy.

As stated our goal is to reduce as much of the marketing activity as is possible. To do this we would regulate the internet. Anyone who seeks to buy any product or service, will go on line and search through a single (and the only) internet search engine. They will type in the name of the product, or their search terms in the normal way, and the engine will simply presents the companies/people with the best matches, by a simple, fair, and public algorithm. This algorithm will select the companies by their location, their relevance, their size, and other relevant factors. The algorithm will carefully and fairly distribute the online enquires to all relevant companies. From the perspective of businesses, they will receive a constant stream of enquires, at almost no cost, maybe a few pounds per year. Companies will receive a percentage of all enquires that is largely related to the size of their turnover, smaller companies would receive a smaller percentage so that they would not be flooded by more enquiries than they could reasonably deal with. Companies would be almost entirely free from the cost, difficulty, and stress of marketing. From the perspective of a new company or sole trader entering the economy, when they launch their business, they will immediately receive a steady stream of enquiries. In order to help these start-up businesses and encourage a healthy economy, the algorithm would ensure that they receive a fixed percentage of enquiries as a minimum, so that they have a healthy level of enquiries from day one, and into their first 1 to 2 years. This takes away from the owners, much of the huge stress, risk, and difficulty of starting a new business, and supports them to enter a competitive market place easily and immediately.

One of the core principles of our policy is that the best and only form of marketing companies should be focused on, is making sure their product is as good as it possibly can be, and delivering it to the customer with the best possible service they can. This marketing strategy is clearly the best strategy of all, as it ultimately adds no extra costs to the product, or reduces the costs, and maximises the chances of the customer being delighted with the product, the service, and the company in general. The customer then does the marketing for the company for free, when they tell their family, friends, and colleagues how great the company was. It is through this strategy that start-ups and small companies can grow into larger companies, and as larger companies they would receive a greater proportion of the internet searches. This is the win win scenario that our policy aims to achieve, the business wins because it has a better product, better service, better sales, lower costs of marketing, more profit, and happier staff who enjoy their increased wages, and the integrity of the company. The customer wins for similar reasons, better product, better service, and the product will be cheaper! It is important to remember that all products worldwide can be sold with almost no marketing. All of this is in stark contrast to the current system, which does not have this focus and diverts attention away from the quality of the product and service, and instead focuses resources into manipulating clients into buying poorer quality products that cost more.

Our system would therefore ensure that companies with good products and service grow, and companies with poor products and service shrink. There is no possibility of larger companies unfairly manipulating the market, the only way a company can increase their sales, is with the truth; with a better product and better service. In addition to the free online catalogue of all products and services of every company, there would be some forms of marketing that would be allowed, in order to help customers find what they want and become aware of new and better products. This would be things such as opt in direct email marketing, marketing in shops of the products stocked, trade fairs, and signs on business buildings advertising the services the business offers. However there would be strict rules ensuring there is no paid advertising and marketing, so for examples businesses, media, magazines, papers, and venues would not be allowed to receive money in order to advertise other peoples products. There are more layers of protection we add to this policy, such as a complete and transparent review database of every company, see our Public Database Policy.

The cost to business for the platform will be tiny in comparison to their turnover. The simple maths shows that if you distribute the costs of running the platform across every business in the UK and ultimately the world, the figure for each business becomes very small.

Our education policy will educate all people in every aspect of business, the economy, and how the online environment works. The single online search engine will not only deal with business, it will deal with all aspects of life, as it is the only search engine. So if you are seeking to offer an entertainment event you can immediately post it, knowing with 100% certainty that anyone who searches for your type of entertainment in your area, will definitely and immediately find you on an internet search. Indeed it is a simple consequence of a single free online search engine and marketing system that anyone, searching for anything, in any area, will always be directed to the best solutions immediately, rather than to companies with the largest marketing budgets. You could search for a new partner, a piano teacher, a gardener, a hair brush, an educational course, a new house, or any product, in every case you will know you are immediately searching all possibilities world wide, and the most suitable will be shown to you.

Our marketing policy along with the others mentioned below would resolve all the issues mentioned above, and meet all our aims.

Ultimate policy.

Our ultimate policy is to have a single regulated world search engine, with a single marketing platform, for all human business and activity. In this way our goal of creating a safe, efficient, fair, and low cost marketing environment for everyone would be achieved world wide.

Wellbeing and cost benefits of this policy.

The UK advertising industry is worth around £40billion each year, all of this cost could be saved, along with much other associated cost of the support industries. These savings can be directed towards better standard of living, better public services, and building a clean energy infrastructure. Business owners and marketing managers, will enjoy lower levels of stress, knowing they are guaranteed a steady and fair supply of enquiries, as long as they maintain good product and service. Employees will have a better working environment, and more pay, customers will find the best possible fit to what what they want immediately, have less stress as they will get better service and better products, and they will have more wealth as products will be cheaper.

Supporting policies.

Value Adding Work Policy

Supreme Law Policy

Education Policy